{"title":"Home page","description":null,"products":[{"product_id":"this-is-not-an-ad-reclaiming-ethics-in-modern-marketing","title":"This Is Not An Ad: Reclaiming Ethics in Modern Marketing","description":"\u003cp\u003e\u003cstrong\u003eThis Is Not An Ad\u003c\/strong\u003e is a provocative exploration of how modern marketing lost its way, and what businesses can do about it.\u003c\/p\u003e\n\u003cp\u003eFrom influencer disclosure and greenwashing to false urgency, blurred advertising and consumer fatigue, this whitepaper examines the tactics that have eroded trust between brands and the people they serve. It challenges marketers, founders and business leaders to look beyond short-term performance metrics and consider the long-term impact of how they communicate.\u003c\/p\u003e\n\u003cp\u003ePart critique, part practical guide, \u003cem\u003eThis Is Not An Ad\u003c\/em\u003e explores what ethical marketing looks like in practice, featuring real-world examples, actionable frameworks and a toolkit for building brands that people genuinely believe in.\u003c\/p\u003e\n\u003cp\u003eFor founders, marketers and growing businesses, this is a call to create marketing that is clearer, more honest and ultimately more effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause trust isn't a soft metric. It's a commercial advantage.\u003c\/strong\u003e\u003c\/p\u003e","brand":"be more fox new","offers":[{"title":"Default Title","offer_id":57419091345752,"sku":"BMFEB1","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/7334\/3320\/files\/Render_Mockup_4000_4000_2025-06-06.jpg?v=1780385893"}],"url":"https:\/\/bemorefox.co\/collections\/frontpage.oembed","provider":"be more fox new","version":"1.0","type":"link"}