3 things new clients said to me last week | Ed.17

3 things new clients said to me last week.

My customers aren't loyal.

(There were more profanities than that...but you get the drift)

Yep, they probably aren't.

Brand loyalty is often built on consistency, which can be hard to achieve without a brand strategy in place. Without a strategy, you will struggle to keep up with customer needs and preferences and will have a harder time establishing a loyal customer base.

My brand looks like my competition

Yawn. It's so common now. Everyone is so samey.

Too much focus on competition and not the audience. Without a brand strategy, it can be difficult for a brand to differentiate itself from its competitors. A brand strategy helps to create a unique voice and identity that can help brands stand out in a crowded market.

I don't know who my audience is

This ones a give and take. Chicken or the egg. Cream before the Jam.

Brand and audience go hand-in-hand. You can't have one without the other. And they both inspire the others next move.

Think of it like chess. Moves and countermoves.

Creating a successful business is no simple task, and having a comprehensive brand strategy is a crucial part of the process. A well thought out brand strategy can help your business stand out from the competition and establish itself as a reliable and trustworthy provider of products or services. Here are five reasons why having a brand strategy is key to business success:

1. Unique Value Proposition: A unique value proposition (UVP) sets your brand apart from the competition. It is a statement that clearly communicates the benefit of your product or service and is the foundation of a strong brand strategy. By creating a unique value proposition, you can make sure that your customers understand why your products or services are different and why they should choose your business.
2. Storytelling: Storytelling is a powerful tool for brand building. By creating a story around your product or service, you can help people connect with it on a deeper, more emotional level. This can help establish a strong bond between your brand and its customers.
3. Build a Strong Brand Identity: A strong brand identity helps people remember your brand and easily recognise it. This can be done through a variety of methods, such as creating a distinct logo, using the same fonts and colours across all platforms, and creating content that is consistent with your brand’s mission and values.
4. SEO: SEO is essential for helping people find your business online. By optimising your website, content, and other online assets with relevant keywords and phrases, you can ensure that your brand is visible to the right people. This can help drive more leads and conversions.
5. Brand Loyalty: Brand loyalty is one of the most important elements of business success. By creating a brand that customers trust and believe in, you can ensure that they will keep coming back for more. This can help increase customer retention and boost your business’s bottom line.

That's all great. But you don't have time right?

Use a brand consultant

1. A brand consultant can provide an objective viewpoint on how to best position the business to ensure it stands out from competitors. They can help identify the unique selling points of the business and how to best communicate them to customers.
2. A brand consultant can help develop a strategy for how to best leverage the new positioning through marketing and advertising channels. They can provide guidance on how to best allocate resources for maximum impact.
3. A brand consultant can provide valuable insights into customer behaviour, which can help inform decisions about how to best reach potential customers. They can also help develop market research and analysis to ensure the positioning resonates with the intended target market.