Be More Fox | Strategic Consultancy for Brands with Standards

THE NEW STANDARD

Strategic growth for brands with standards

BE MORE FOX

We help modern brands grow with clarity, community and commercial human intelligence - without losing what makes them valuable in the first place.

Explore our approach

Royalcraft
Ethical Bedding
Amber Makes
Selene
Savi Escapes
Purcy Chair

Brand Positioning & Strategy

Growth Strategy & Market Opportunities

Brand Design & Development

Marketing Team Design & Leadership Support

Founder Consultancy

HUMAN STRATEGY

Building better brands for modern markets

We partner with founders and businesses to create clarity, build momentum and scale with intention.
1

Scaling Connection in Community

Creating purpose behind community to build relationships and human connection.
2

Designing frameworks for Luxury Goods

Transforming the way luxury goods become accessible far beyond the checkout.
The Makerss x Cats Protection

Building brand partnerships that just make sense

Modern growth has become noisy.

Customers are overwhelmed by disposable products, shallow branding and businesses chasing attention at any cost. At the same time, genuinely good brands are struggling to cut through, not because their products lack value, but because modern growth requires more than simply “doing marketing”.

Be More Fox is built for modern brands.

We believe community is earned.

Not farmed through shallow engagement tactics or fake loyalty loops.

We believe quality creates long-term growth.

The strongest brands build products, services and experiences people genuinely value.

We believe growth should strengthen a brand.

Not dilute it.

We believe businesses should leave something positive behind.

Through innovation, experience, opportunity or meaningful contribution.

Discover our thinking

Get in touch

Sarah is hands down the best consultant that I have worked with in this space. Totally transformed how we view our business. She has consistently gone above and beyond our expectations, and mapped out a roadmap of activity that we could only dream of.

James Higgins, Founder

Ethical Bedding
Sarah and the BMF Team are fantastic. I have been very wary about contractors for marketing after being burnt previously. However, I can honestly say this is the first time since the inception of the company; I feel someone else cares about my business like I do. There is care and attention to all tasks carried out, not to mention great ideas. They have exceeded all expectations and I look forward to a lasting successful relationship

Aaron Gibson, Founder

Purcy Chair

After appearing on BBC Dragons Den in 2023, Ethical Bedding approached Be More Fox with an exceptional product range, industry-leading certifications and a clear mission, but needed the strategic foundations to scale. Over several years, we helped shape the brand's positioning, ecommerce experience, customer retention strategy, multiple product launches and growth roadmap, transforming it from a purpose-led challenger into one of the UK's most recognised ethical sleep brands. From Shopify and Klaviyo through to loyalty, customer experience and long-term brand building, our focus was creating sustainable growth without compromising the values that made the business special in the first place.

explore our work