Build the marketing function before you build the marketing team.
Marketing Team Design & Leadership Support
Before discussing job titles, salaries or recruitment, we work with the leadership team to understand the commercial objectives of the business and the role marketing needs to play in achieving them. We define the strategy, identify capability gaps, establish responsibilities and create a structure that supports both current needs and future growth.
Once the team is in place, we remain involved to support onboarding, coaching and leadership development, helping marketers build confidence, take ownership and lead the strategy without becoming trapped in day-to-day tasks. The result is a marketing function that can operate effectively without relying on the founder to make every decision.
We've worked with founder-led businesses at the point where growth demands a more structured approach to marketing, helping leadership teams move from reactive activity to strategic execution. By combining commercial strategy and operational experience, we help businesses create marketing teams that are aligned, accountable and capable of driving growth long after the initial strategy has been delivered.
The goal isn't to build a bigger marketing team. It's to build a better one.
Marketing Team Design & Leadership Support projects typically start from £3,000 for strategy and team design, with ongoing leadership support available on a retained basis.
Every engagement is tailored to the size of the business, complexity of the team and level of involvement required, ensuring the structure is designed around the commercial goals of the organisation rather than a generic marketing model.
