Thinking

Why Your Marketing Isn't Broken. Your Positioning Is.

Aug 3, 2026Sarah Fox

Most founders think they need better marketing. In our experience, they usually need better positioning. This article explores why growth often stalls long before a campaign launches, how unclear positioning affects every marketing decision you make, and why we always start with research before talking about websites, SEO or advertising.

Why Your Marketing Isn't Broken. Your Positioning Is.

Property & Emotional Connection

Jul 27, 2026Sarah Fox

A behind-the-scenes look at how Be More Fox turned a property client’s website from an informational brochure into a conversion-led site, using competitor research, customer interviews, tone of voice development and strategic site restructuring.

The Questions That Create Growth

Jun 22, 2026Sarah Fox

Most businesses don't have a growth problem. They have a clarity problem. Before investing in more marketing, advertising or another website redesign, ask the questions that uncover what is really holding your business back. Growth often comes from understanding your positioning, audience and foundations, not simply doing more.

Create Something Worth Existing

May 29, 2026Sarah Fox

One of the questions we ask ourselves when considering a new client is surprisingly simple: if this business disappeared tomorrow, would anyone genuinely care? In a world obsessed with growth hacks, customer acquisition and optimisation, we believe the most successful brands are still the ones focused on creating something people genuinely value. This is our perspective on intentionality, meaningful growth and why good businesses doing meaningful things well will always win in the long run.

Thinking

Why Your Marketing Isn't Broken. Your Positioning Is.

Property & Emotional Connection

The Questions That Create Growth

Create Something Worth Existing

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