Auditing Your Brand | Ed. 39

Happy Tuesday everyone.

We are slowly edging towards gifting season, where brands gear up for the best sales quarter of the year.

I’m talking pumpkins, hot chocolates, stews, sales and presents season!

But before we get too cosy…

It’s the perfect time to audit your brand performance and make strategic decisions on how to market your business for Q4. Staying agile and quick to adapt to the macro economics, consumer trends and market is a sure way to create a strong sales period for your business.

Let’s get into the audit

Auditing your brand is an important step to ensure that your business is performing at its best. It allows you to evaluate the effectiveness of your brand and identify areas for improvement. A brand audit analyses your business's strengths, weaknesses, opportunities, and threats, as well as your competitors' activities.

Here are the top 10 questions to answer when auditing your brand:

1. What is your brand identity, and does it accurately reflect your business’s values and mission?
2. How do customers perceive your brand, and what is their level of loyalty?
3. How does your brand differentiate itself from competitors, and is your messaging consistent across all channels?
4. What is your brand's reputation, and how do you manage any negative feedback or reviews?
5. What are your brand's key performance indicators, and how do you track and measure them?
6. What is your brand's online presence, and does it align with your overall brand strategy?
7. How effective are your marketing and advertising campaigns, and are they reaching your target audience?
8. How well does your brand resonate with your employees, and are they aligned with your brand values?
9. What is your brand's level of innovation, and how do you stay ahead of industry trends?
10. What are your brand's future goals, and how do you plan to achieve them?

These questions are BIG.

You can audit one of two ways:

1. Yourself. These prompts will help you with your own research, but you may find the answers to your own questions to be assumptions and hypothesis.
2. Together. Your team, agencies, consultants and customers can help answer these questions and give you a much clearer view of your marketing. Explore the questions through surveys, brainstorms and quick polls to get the most qualitative data and use your marketing tech stack to serve you quantitative data.

So the question is, will you be auditing your business this quarter?

That’s all from me this week!

Have a great day,

Sarah