Thank the lord thats over. Said every marketeer, everywhere.
For retailers worldwide, the last 4 days have definitely caused a few new grey hairs.
Me? I survived on Dairy Milk Fruit & Nut and copious amounts of Yorkshire tea.
As the curtains close on yet another successful sales weekend for my clients, I can't help but reflect on my approach as a brand strategist. Instead of offering a flat discount like many retailers, I focus on creating discounts, giveaways, and promotions that truly resonate with our audiences.
In this blog, let's discuss why it's time to rethink Black Friday and find a better way to connect with our customers.
Using this approach, this year I have been able to grow sales by 50.3% YoY for one of my clients - now that sounds great, but the best bit? only 6% growth in orders. That means that we achieved over 50% more YoY, by increasing basket value. AKA, giving people what they want and more!
For another client we achieved a smooth 29% growth YoY, but the celebration sits with our conversion rate - increasing it by 40%!
Black Friday weekend is a perfect time to thank your community.
So where do you start? Ask them what they want!
By engaging with your customers and asking for their feedback, you can gain valuable insights into their preferences and shopping habits. This information can be used to tailor your discounts and promotions to better meet their needs and expectations.
Another approach is to focus on sustainability and social responsibility by promoting eco-friendly products or donating a percentage of sales to a charitable cause. By taking a more thoughtful and personalised approach to Black Friday, you can differentiate your brand and build stronger relationships with your customers. It's time to move away from the traditional one-size-fits-all discount model and start thinking creatively about how to connect with your community in a more meaningful way.
Maybe something you can ponder before your next big sale?
Need help understanding what drives your customers? Drop me a line at sarah@bemorefox.co or DM me on LinkedIn!