Happy Tuesday Team ✌️
After a lovely bank holiday break, you may be catching up for the lost day. But in todays newsletter, I wanted to pull you back into creative mode. Just for a second ⏰
One of my favourite ways to offer alternative creative consulting is using juxtaposition. It's a powerful way to shock, create differentiation to your competitor 'blands' (see what I did there?) and creating lasting memories for your audience.
Storytelling in content for brands is a powerful way to connect with audiences and create meaningful engagement. To create high quality content using juxtaposition as a core theme, brands can use contrasting elements to create a compelling narrative.
What is Juxtaposition? in branding...
Juxtaposition is the art of placing two different things side by side to create a new meaning. In storytelling and brand, this can be used to create tension, surprise, or to challenge the audience's assumptions. For example, a brand could use contrasting images or ideas to create a powerful message that resonates with their audience.
To create effective content using juxtaposition, brands should start by identifying the core theme or message they want to convey. This could be a product feature, a brand value, or a specific emotion they want to evoke. Once they have a clear understanding of their message, they can start to brainstorm ideas for contrasting elements.
My formula
Product/Brand + Theme/Situation + Juxtaposition = Awe & Memories
Location
Location is the easiest Juxtaposition. Think about where your product or brand WOULD NOT be typically seen.
🌲 a forest
🛣 a road
☁️ in the air
🐄 on a muddy farm
Production
If location doesn't work, you could use alternative production to tell your story and stand out. Such as a Wes Anderson film, high contrast fashion, black and white film or anime.
PESTLE (Political, Economic, Social, Technological, Legal and Environmental)
OR use the PESTLE method of calling out values that oppose or stand out.
For example, a brand promoting a sustainable product could use images of nature juxtaposed with images of pollution to highlight the importance of environmental responsibility. Or a brand promoting a luxury product could use contrasting images of opulence and simplicity to create a sense of exclusivity.
Contrast and Coherence
When using juxtaposition in content, it's important to strike a balance between contrast and coherence. The contrasting elements should be strong enough to create a compelling narrative, but not so different that the message becomes confusing or disjointed.
By using juxtaposition as a core theme in their content, brands can create high quality, engaging stories that resonate with their audience and drive meaningful action. Whether it's through images, words, or video, the power of storytelling can help brands connect with their audience in a meaningful way.
If you are looking for creative direction, you can give me a shout at sarah@bemorefox.co
Have a great week, and remember everyone is creative, it's just a muscle that needs exercise.
Sarah xx