The Power Of Your Brand Story, From A Founder’s Point of View
Have you ever wondered why some brands become overnight sensations and others seem to fade away? It’s often because the brand has a powerful story behind it. That story can be told in many different ways, but for founders, communicating your brand story from a founder’s point of view is one of the most effective ways.
Melanie Perkins, Co-Founder of Canva has a brilliant founders story.
Did you know that the idea for Canva started out as Fusion Yearbooks in 2011 and then developed into an idea for a collaborative design platform in 2013?
"We came up with an idea for an online tool to actually create school yearbooks, Fusion Books, which still exists today,” she told The West Australian back in 2015. “It incorporated the initial concept of Canva: enabling anyone to design anything.”
Melanie and her co-founders saw a major gap in the design market.
Melanie came up with the initial idea for Canva when she was teaching design programmes to her peers in university when she realised that most of the programmes were expensive, complex, and inaccessible. She conceptualised a future of design which would be simple, virtual, and collaborative.
With no experience in software development they had to find a supplier to help them build what they wanted.
This founders story is engaging and authentic. Melanie and her co-founders saw a problem, they grafted to find a solution and are now a unicorn tech business used by over 100 million people!
So how do you communicate your brand story from a founder’s point of view?
Authenticity Is Key
When people hear a brand story from its founder, they are more likely to believe it because they know that the person telling the story has direct insight into what makes the business unique. Plus, founders have a vested interest in making sure their stories are true and accurate—if not, customers might trust that the company isn't genuine. As such, authenticity should be at the heart of any brand story told by its founder.
Focus On Your Values
Your values should be built into every aspect of your business, so make sure that you emphasise them when telling your brand story. Showcase how your values shape who you are as a company and how they guide your decisions and actions. This will help customers understand what makes your product or service unique and why they should choose yours over another option.
Be Engaging And Entertaining
No one wants to hear a boring or dry presentation about a business—even if it is being told by its founder! So make sure that you keep things engaging and entertaining when telling your brand’s story. Use humor when appropriate and avoid getting bogged down in details; instead, focus on providing an overview that captures the essence of what makes your business special.
Telling your brand's story from a founder's point of view is an effective way to connect with potential customers and build trust in your product or service. To ensure success, make sure that you focus on authenticity, emphasize your values, and keep things engaging and entertaining for listeners. Doing this will help ensure that potential customers understand what sets you apart from other options out there and why they should choose you over everyone else!