Picture the scene. It was the week between Christmas and New Year's, otherwise known as the Bloat Week. I had gorged on too many festive treats and my stomach felt like a balloon about to burst at any moment. To make matters worse, my head was pounding from all the wine I had consumed over the holidays — it seemed that with each sip of bubbly, another marketing plan for 2023 manifested in my mind.
I knew that if I wanted to be successful in business this coming year, then now was the time for me to start mapping out a strategy — but how could I possibly focus when I felt so bloated and hungover? After much deliberation I decided that maybe a walk outside in the beautiful British weather would help clear my head and give me some inspiration.
So without further ado, off into nature I went! As soon as fresh air hit my face, ideas began flowing through me like never before: new ways to engage customers online; innovative campaigns revolving around seasonal events; strategies for leveraging emerging technologies...the possibilities were endless!
My stroll gave me just enough time away from reality to get back into gear — suddenly planning an entire marketing campaign didn't seem so daunting after all. Armed with newfound energy (and determination!) 2023 Marketing Planning was officially underway!
If only...
In actuality, and contrary to the LinkedIn
#bossladymindset, i'm drawing a blank. So this week i'm forcing myself to sit in front of my laptop, which is a more realistic solution to planning 2023.
So here's my realistic advise to get you inspired to plan for next year.
Start with Research & Analysis
Before you dive into creating a new marketing strategy, it’s important to do some research and analysis of your current efforts. Take a look at what worked well in 2022 and what didn’t—this will help you identify areas for improvement for 2023. Also consider any changes in customer behaviour—for example, if there was a shift from traditional advertising methods (like print) to digital channels (like social media). This can give you valuable insight into where you should focus your energy next year.
Set Specific Goals & Objectives
Once you have a better understanding of your current marketing landscape, it’s time to set specific goals and objectives for the upcoming year. Think about what success looks like for your business in 2022—do you want to increase website traffic by 20%, or double the number of leads generated? Having clear goals will help keep you on track throughout the year and give you something tangible to measure against at the end of 2023.
Leverage Digital Channels
In today’s digital world, it pays off big-time to invest in digital channels as part of your overall marketing strategy. Social media is one of the most powerful tools out there when it comes to engaging with customers, so make sure that your brand is active on popular platforms like Facebook, Instagram, Twitter, etc.—and don't forget about video content! Additionally, focus on optimising key webpages for organic search engine results and pay-per-click campaigns. These techniques can help ensure that more people find your business online when they're searching for related products or services.
Without question, 2022 has been an unpredictable year for business—but one thing remains certain: having a solid plan in place is essential if you want your business to continue growing in 2023. By doing some research and analysis ahead of time, setting specific goals & objectives, and leveraging digital channels such as social media and search engine optimisation – you can ensure that your marketing strategy sets up your business up for success next year! Good luck!