What a wonderful October we are having. Makes a change from the tropical storm I was driving through a week ago in the US! ⛈️
I am back in the swing of things at Be More Fox HQ, just in time for a big announcement...
New client win!
And as a fractional CMO, I will help them scale their brand in the UK, and explore new markets and sales channels, whilst coaching their internal team to implement and support themselves.
And it made me think. Do business owners know what a fractional CMO is?
So, what exactly is a fractional CMO?
A fractional CMO, or Chief Marketing Officer, is a part-time marketing specialist who provides high-level strategic guidance and support to a business on a flexible, as-needed basis.
I offer it as part of my consultancy services.
But why choose a fractional CMO over hiring a full-time CMO? Well, for starters, a fractional CMO is significantly more cost-effective than a full-time CMO. A typical fractional CMO engagement involves a few hours a week or month, depending on the needs of the business, whereas a full-time CMO requires a large salary and benefits package.
But apart from the impressive cost saving, a fractional CMO has even better prospects by providing a fresh perspective on your marketing strategy. They bring a wealth of experience from working with a variety of businesses and industries, and can offer insights and ideas that you may have never considered before. Opening up your mind to solutions from other industries and markets can set you apart from your competitors.
Another benefit of working with a fractional CMO is the flexibility they offer. This way you can adjust the level of support you need based on your business's changing needs.
So, how can I help your small business specifically? Here are a few ways:
- Develop a comprehensive marketing strategy - I can help you develop a comprehensive marketing strategy that aligns with your business goals and objectives. I can also help you identify your target audience and develop messaging that resonates with them.
- Enhance your marketing independence - Independence is the goal when I work with clients. Coaching your own team, upskilling and recruiting the right talent to take you forwards
- Improve your branding - I can help you improve your branding by developing a consistent brand identity across all marketing channels. This includes creating a strong visual identity, developing messaging that resonates with your target audience, and ensuring that your brand is consistent across all marketing channels.
- Implement marketing analytics - I can help you implement marketing analytics to measure the success of your marketing efforts. This includes tracking website traffic, social media engagement, email open rates, and other KPIs that help you understand how your marketing efforts are impacting your business.
Have you ever thought of bringing in a fractional CMO?
Is now the right time for you?
Fancy getting your very own fractional CMO? Get in touch with me via email at sarah@bemorefox.co or drop me a DM and we can chat all about it.