The Branders Diary
New Product Development | Ed.38
So you are developing new services and products. You have plenty of ideas, but will they work? Do your customers want them? HINT: Did you talk with your marketing team?...
New Product Development | Ed.38
So you are developing new services and products. You have plenty of ideas, but will they work? Do your customers want them? HINT: Did you talk with your marketing team?...
How Brand Strategists Use Data To Analyse Prici...
Do you feel like you are constantly pricing your way to the bottom? Spending your days checking out competitor pricing? Have you thought about talking to your brand consultant about...
How Brand Strategists Use Data To Analyse Prici...
Do you feel like you are constantly pricing your way to the bottom? Spending your days checking out competitor pricing? Have you thought about talking to your brand consultant about...
The High Street Isn't Dead | Ed.36
Is it time to explore the high street again? Guess what, the high street isn't dead. What's dead is the archaic way brands use the high street. Forget retail -...
The High Street Isn't Dead | Ed.36
Is it time to explore the high street again? Guess what, the high street isn't dead. What's dead is the archaic way brands use the high street. Forget retail -...
Transactional Education | Ed.35
In the week where our Prime Minister announces plans to limit access to university degrees based on what students might earn after graduation, I reflect on my time at University....
Transactional Education | Ed.35
In the week where our Prime Minister announces plans to limit access to university degrees based on what students might earn after graduation, I reflect on my time at University....
Making Brand Memories | Ed 34
Your brand is strong. Your identity is defined. But customers are still not thinking of you when they have a need to purchase? That's why association is the next tool...
Making Brand Memories | Ed 34
Your brand is strong. Your identity is defined. But customers are still not thinking of you when they have a need to purchase? That's why association is the next tool...
Profit VS Purpose | Ed. 33
Hi team, As my business grows I start to see correlations with the clients I am onboarding. They all seem to have a purpose. A reason for being, rather than...
Profit VS Purpose | Ed. 33
Hi team, As my business grows I start to see correlations with the clients I am onboarding. They all seem to have a purpose. A reason for being, rather than...