The Branders Diary
What is Brand Substance | Ed. 44
Happy Tuesday Team! I’m happily exploring NYC today, drinking my coffee while I write all about my passion. Brand. I often get asked, what is a brand consultant? To which...
What is Brand Substance | Ed. 44
Happy Tuesday Team! I’m happily exploring NYC today, drinking my coffee while I write all about my passion. Brand. I often get asked, what is a brand consultant? To which...
How to map your customer | Ed.43
Happy Tuesday team! Today I’d like to talk about the stages of customer adoption. Because not all customers are created equally! So each stage needs careful consideration - using comms...
How to map your customer | Ed.43
Happy Tuesday team! Today I’d like to talk about the stages of customer adoption. Because not all customers are created equally! So each stage needs careful consideration - using comms...
The 3 P’s | Ed.42
As a brand strategist, I have learned that the success of any business lies in its ability to create a strong brand that resonates with its target audience. In this...
The 3 P’s | Ed.42
As a brand strategist, I have learned that the success of any business lies in its ability to create a strong brand that resonates with its target audience. In this...
Raising Your Conversion Rate | Ed.41
Do you have an ecommerce store with a low conversion rate? There are many reasons why this could be happening… Firstly, check your traffic. Are you acquiring the right people...
Raising Your Conversion Rate | Ed.41
Do you have an ecommerce store with a low conversion rate? There are many reasons why this could be happening… Firstly, check your traffic. Are you acquiring the right people...
The First Steps To Rebrand | Ed.40
Embrace Change: Your Branding Strategy There's something not resonating with your audience. But you just can't put your finger on it. Gut instinct says a rebrand is in order. But...
The First Steps To Rebrand | Ed.40
Embrace Change: Your Branding Strategy There's something not resonating with your audience. But you just can't put your finger on it. Gut instinct says a rebrand is in order. But...
Auditing Your Brand | Ed. 39
Happy Tuesday everyone. We are slowly edging towards gifting season, where brands gear up for the best sales quarter of the year. I’m talking pumpkins, hot chocolates, stews, sales and...
Auditing Your Brand | Ed. 39
Happy Tuesday everyone. We are slowly edging towards gifting season, where brands gear up for the best sales quarter of the year. I’m talking pumpkins, hot chocolates, stews, sales and...