The Branders Diary
New markets for new audiences | Ed. 20
Happy Tuesday folks! I'm happily into a flow of newsletters every Tuesday, rambling on about branding, marketing and communications. I could write forever on strategy and tactics, so if you...
New markets for new audiences | Ed. 20
Happy Tuesday folks! I'm happily into a flow of newsletters every Tuesday, rambling on about branding, marketing and communications. I could write forever on strategy and tactics, so if you...
Feast & Famine | Ed.19
Running a marketing agency can feel like a never-ending cycle of famine and feast. One moment you're struggling to bring in new clients and the next you're swamped with projects...
Feast & Famine | Ed.19
Running a marketing agency can feel like a never-ending cycle of famine and feast. One moment you're struggling to bring in new clients and the next you're swamped with projects...
Brands & Awards | Ed.18
Last week I was extremely proud to have been shortlisted as a finalist for the UK StartUp Awards for the Rising Star Award in the Midlands. After only 6 months...
Brands & Awards | Ed.18
Last week I was extremely proud to have been shortlisted as a finalist for the UK StartUp Awards for the Rising Star Award in the Midlands. After only 6 months...
3 things new clients said to me last week | Ed.17
3 things new clients said to me last week. My customers aren't loyal. (There were more profanities than that...but you get the drift) Yep, they probably aren't. Brand loyalty is...
3 things new clients said to me last week | Ed.17
3 things new clients said to me last week. My customers aren't loyal. (There were more profanities than that...but you get the drift) Yep, they probably aren't. Brand loyalty is...
The most important search engine 🧠 | Ed.16
Last week I was introduced to Category Entry Points and delved into the CEPs model created by Jenni Romaniuk and a report by LinkedIn B2B Institute and Ehrenberg-Bass Institute. I...
The most important search engine 🧠 | Ed.16
Last week I was introduced to Category Entry Points and delved into the CEPs model created by Jenni Romaniuk and a report by LinkedIn B2B Institute and Ehrenberg-Bass Institute. I...
Tone of Voice | Ed.15
Happy Tuesday All! Today I will delve into the importance of your brands tone of voice. Brand consultants always bang on about it. But why? When it comes to branding,...
Tone of Voice | Ed.15
Happy Tuesday All! Today I will delve into the importance of your brands tone of voice. Brand consultants always bang on about it. But why? When it comes to branding,...